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September 3rd, 2010
It’s no secret that the internet is a driving force in the sports gamimg Latin America sales market. Most consumers will research their purchases online before actually going to a store, so that they understand sports gamimg Latin America product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Dorthy Jernstad, a recent customer of the Beata Kabanuck Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” “With internet sports gamimg Latin America sales booming, we may have to cut back on in person sales teams,” said Padgett Kettman, director of Human Resources for Leana Schenck INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our sports gamimg Latin America company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your sports gamimg Latin America product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our sports gamimg Latin America sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Drewer Wissler, Marketing Chairman for Patlan Sharrett Partners LLC. Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy sports gamimg Latin America”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a sports gamimg Latin America product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. Looking to the future, many sports gamimg Latin America companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Collison Konye CEO of a local sports gamimg Latin America company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Collison Konye, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” “After starting an internet sports gamimg Latin America sales division in 2003, we saw our sales increase three-fold,” said Beckelhimer Benzing, director of marketing and sales for Schiffler Corral and Wauters Camaj Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” Without a doubt, in the pre-internet marketing days, most sports gamimg Latin America resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Schmelzer Dennie, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the sports gamimg Latin America sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” And, as internet sales in the sports gamimg Latin America industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Pipho Simelton, director of marketing for Morgen Cartland INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.”
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September 2nd, 2010
Without a doubt, planning for the launch of your sports gamimg Latin America firm is crucial. Think of it as the launch sequence of a space shuttle. Every last detail, figure, and step is checked and double checked. This is the only way to succeed in the sports gamimg Latin America industry and get the competitive edge. Additionaly, fundraising for any sports gamimg Latin America business venture can be a daunting task. It is always hard to ask for money from others, especially when then nature of the request is highly speculative. Emerita Pewo, a highly successful sports gamimg Latin America capital management consultant, believes that planning is the key to selling your idea: “If you walk up to someone and say, ‘I’ve got a great sports gamimg Latin America business idea, would you contribute $100K’, they’ll probably laugh and consider you a lunatic…but, if you approach someone and say ‘Look, I have this great idea, and my plan is the following…’, it will reassure an anxious investor that things will move forward with thought and purpose.” “Don’t forget about accounting,” warns Iyo Hews, CFO of the Glod Tapanes Corporation INC, “Many sports gamimg Latin America companies go pel mel spending money when there is a good cash flow. While there is nothing wrong with wanting to expand, it has to be done in accordance with accounting standards and detailed record keeping. This is especially true for public companies. Private sports gamimg Latin America firms can sometimes let this aspect of the business slide alittle.” And as always, when setting up a business, the following applies: ‘There’s no right way or wrong way, just the profitable way’. Once you’ve found out how to get your sports gamimg Latin America firm off the ground and it is generating ROI, you’ve won half the battle and are on your way to continued success. Mariko Ellebrecht, Human Services director of the Dottie Hnat and Partners sports gamimg Latin America firm, states that the working dynamic and human capital of your company should not be ignored. Stripling Bishard agrees: “I’ve seen companies with nearly everything - perfect budget, great IT, good distribution - but a terrible working dynamic between the employees. Though the sports gamimg Latin America product makes it to store shelves, the people working within the company feel miserable, unappreciated, and unmotivated.” “In the case of our sports gamimg Latin America marketing venture, we initially started out with a simple website, and then slowly grew as sales increased,” replies Barnt Racca, the COO of the Collica Frierdich Co-Op, “Then, the website expanded into a data warehouse - essentially a store of all things related to our marketing campaigns - which allowed us to study and refine subsequent efforts.” “Starting up any sports gamimg Latin America business is difficult. In our case, it took about 6 months of planning, a year of fund raising, and then another 6 months of building infrastructure before we made our first sale,” states Thang Gate of the Ramona Beachum Partners and Ltd. Company. One often over looked area in online sports gamimg Latin America businesses is infrastructure. Many focus heavily on budget, growth, and employment indicators, but fail to acknowledge tell tail warning signs generated by insufficient hardware and networking software. For any sports gamimg Latin America business, this can spell disaster. Once investment is secured for a sports gamimg Latin America venture, and proper planning has been realized, start networking within your industry. “I find that attending industry related social functions, conferences, and even my neighbors’ cocktail parties help me find new ways of growing my company,” claims Jame Demelo, director of the Gunst Elizando Brothers firm, “By asking the right people the right questions, you’ll find that you can learn new things and different strategies for your sports gamimg Latin America firm that you may not have thought of before.”
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Increasingly, as time goes on, many nations in the G8 alliance are finding fault with the USA's ban on all financial transactions to offshore sportsbook. The UEIGA, recently enacted last fall, explicitly forbids any bank from processing a credit card, ACH, or direct deposit to or from any offshore gaming website, poker, casino, or sportsbook. As a result, a number of smaller nations, particularly in the gaming friendly Caribbean region have filed suit through the WTO against the United States. Just a couple months ago, Antigua won its case against the USA. Antigua sought an unspecified amount of monetary damages for loss of income, employment, and economic reprecussions caused by the loss of operating sportsbooks and casinos in the wake of the USA's passing of the UEIGA.
Art Henly, manager of Giddry Marketing, was happy that Antigua prevailed. "We promote several major sports betting websites, and also a large number of online casinos as well," stated Henly. "The loss of the USA as a market place for online casino website marketing has impacted us all, including many local sports betting operations."
Henly isn't the only one upset. A sportsbook owner, who has ties to several G8 nations, was furious when the USA passed the dubious legislation. We're keeping his identity private for now, but he said: "I run a huge football betting operation. We also cater to basketball betting fans as well. The loss of the USA market killed us. I had to lay off 50% of my NFL betting and top site Sports betting clerks, nearly all my college basketball betting ticket writers, and 25% of my baseball betting employees. It's a complete disaster for this island and its good people."
Moreover, it's a well known fact that most of the G8 nations approve of, or at least tacitly allow, most forms of online casinos, and sports betting operations. Stated one G8 agency analyst: "The UK allows online gambling, with a proper tax of course. So far, it has not caused any significant problems. In fact, with more and more players choosing online casinos as their venue of choice, we're seeing less and less riff-raff at their land based, physical casino counterparts. Additionaly, online casinos and books that offer NFL betting contribute a huge amount of tax revenues to our nation's treasury. This money has, in turn, gone to benefit the greater good."
As a result of intense scrutiny by the international G8 community and many business owners, the USA has been forced to look at repealing the UEIGA act, which many banks have stated is causing nothing but headaches. Stated Stan Grimes, President of a major bank, "Yes, we process many transactions to offshore betting centers. Most of the time, we're sending money transfers to online casinos. When the winter months roll around, a lot of money pours into sportbook accounts because of the popularity of NBA betting and March Madness betting. The big attraction, however, is Super Bowl betting. On that day alone, we process over 1 million transactions to offshore gaming centers." Accordingly, Grimes and other banking industry leaders are composing a long letter to the WTO, US Congress, and G8 nations at large, in hopes of pressuring governments that forbid online gambling to repeal the prohibitive legislation as soon as possible. That way, big fall seasons with better (and legal) NFL betting will be enjoyed by all sides. "With this crap gone, we can make money, increase employment opportunities, globalize the economy, and levy taxes that will provide billions of dollars to government treasuries," said Grimes. This of course means more plays for online casinos us will be the natural result.